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及为何选择产品将帮助您决定将哪些产品推向市场。 “何时”的另一个答案是你必须做出的决定的重要性。您需要解决的营销问题越重要，市场研究就越能为您提供帮助。 例如，推出一辆新车上市是一件相当大的事情，不是吗？因此，如果福特公司的研究正确的话，或许可以避免在福特 Edsel 上损失 3.5 亿美元。我的观点是，通过正确的方法，应该不难预测消费者会发现汽车价格过高且丑陋。 也就是说，市场研究并不总是一个广泛而复杂的项目。敏捷营销研究这一相对较新的趋势使您能够以经济有效的方式定期研究市场。通过这种技术，采用了有限的、迭代的和进化的方法，能够对环境的快速变化做出反应并适应未开发的市场和领域。 此外，如果您在一家初创公司工作，特别是如果您正在开发创新产品，您可能会对客户开发感兴趣。在这种方法中，市场研究尽可能灵活，并围绕产品开发过程进行。 以 Ahrefs 为例。我们以任何人都可以应用的方式使用敏捷市场研究。

正如您将在本文后面看到的，我们使用简单（但有效）的方法，例如社交媒体调查问卷、众包、内部竞争分析和竞争对手定价跟踪。 举个例子，我们最近在 Twitter 上向营销人员社区询问他们如何研究市场。市场研究似乎可  多米尼加共和国电报号码数据  以有各种形式和颜色： 您曾经进行过市场调查吗？其目的是什么？ 市场研究的类型 仅仅因为某人以特定方式进行市场调查并不意味着您必须做同样的事情。您应该了解各种选择，从不同类型的市场研究开始。 初步研究 当研究是由您直接或代表您进行，并且您需要创建解决特定问题所需的数据时，我们称之为初步研究。 示例：焦点小组、访谈、问卷（更多内容见文章底部）。 主要优点：它特定于您的品牌或产品和服务，并且您可以控制数据的质量。





二次研究 当您使用现有数据（例如其他公司和组织汇总的数据）时，这称为二次研究。 示例：第二方和第三方数据，例如文章、白皮书、报告、统计数据和已收集的内部数据。 主要优点：使您能够获得市场的宏观视角，因为二次研究包括市场中的其他利益相关者，或者很可能使用比主要研究更大的数据集。 初级研究与二级研究 初级和次级研究不同，但并不因此存在竞争。说实话，建议两者都使用。 初步研究可以让您对您的公司有一个微观的了解，而二次研究可以告诉您其他公司的表现如何，以及您找到的数据与更大的研究样本相比如何。

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