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The house is full of natural light, has a large living room that practically functions as a television set and its price has risen to two million euros. The acquisition of this house by El Xokas has generated a great impact among its followers, especially in the field of home decoration. The influencer has shown every corner of his new home and has revealed details about its decoration , which has inspired many of his followers to replicate his style. Let's imagine for a moment that an online store with business acumen sees the opportunity to capitalize on this trend and decides to create a section dedicated to home decoration inspired by the style of El Xokas. This store could offer everything from furniture to home accessories, all with an elegant and modern touch that reflects the taste of the influencer.
This phenomenon highlights the power of influencers in tod Job Function Email Database ay's society. Xokas, like other influencers, has much more capacity than we imagine when it comes to influencing the decisions of his followers, even in aspects as personal as home decoration. How can brands take advantage of the pull of influencers? For those brands that want to take advantage of the power of influencers, the most important thing is undoubtedly to identify those influencers that fit the values and style of their collections. Choosing the most popular influencer or one with the most followers is a sure path to disaster: you need to look for a genuine connection between the influencer and the brand .
On the other hand, hiding that it is a paid collaboration is useless. Consumers are increasingly aware of how influencer marketing works, and value authenticity and transparency in these relationships. But if done correctly, this form of promotion can be one of the most profitable for decoration companies and any other professional who is dedicated to a highly visual and personal medium. Newsletter Subscribe to our newsletter! WhatsApp Follow MarketingDirecto on fashion and luxury sector Between celebrities and laughter the game goes: the best spots of the Super Bowl TOP : MOST VIEWED MARKETING AND PUBLICITY The Evening of the Year : the Ibai event seeks programmers together with InfoJobs The Evening of the Year FEBRUARY , EVENTS AND TRAINING branded content projects enter the shortlist of the finalists for the BCMA Awards BCMA FEBRUARY .
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发表于 2024-2-22 12:56:59
